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Myspace Banners: Attracting Social Traffic to Your Website
MySpace banners are simple devices that can easily attract social traffic to your website. The networking online social phenomenon has taken the Internet by storm and has formed the basis for Web 2.0.
Among social networking sites available on the Internet, MySpace is the social network site of the Prime Minister to the United States. MySpace is a platform established social networking which was founded in 2006. He has thrived in the dynamic Internet landscape and proved to be more than just fashion. There are over 100 million MySpace users, with hundreds of thousands more joining every day.
It is a large pool of captive consumers just waiting to be exploited. There are several ways to attract the attention of MySpace users, but one of the most effective to do so is a MySpace banner.
The banners are one of the most established online advertising. He became a tool in the advertising of the rapidly evolving world of online advertising and should be a basic tool in the arsenal of any website.
Even if the banners are still being used in the world of online advertising, "banner-skeptics" question its relevance. Sceptics argue that ad banners are tools obsolete. They also say they believe consumers banners consequence that the noise which is subconsciously filtered.
Although it may seem self-contradictory for this article agree with the skeptics, ultimately, the skeptics are correct. However, it should be noted that their beliefs can be applied to all forms of online advertising. Banners should not be only victims of a widespread level media. All forms of advertising be considered noise by the consumer unless the message is powerful and clear.
And therein lies the advantage of banners. Banners offer a flexible platform and powerful for websites to use in spreading their message. Advances in digital technology have allowed banner ads to become more interactive and engaging. Banners can now feature sound, animation and a whole array of interactive tools to engage consumers and encourage click-through.
The best banners offer more than one message, they offer a brand experience. These banners symbolize the product or succinctly service in question, creating a lasting impression on the public.
To create a banner well, you should try to use elements interactive to engage the consumer. A mini-game or a fun movie can attract the attention of the audience away to the main content and your ad. If you intend to use a mini-game in your banner, you should not penalize the consumer participation. Some mini-games will launch site banner Web advertising when clicked, frustrating the reader and disconnect them from the brand experience. When games banner creation, you should you focus on creating an enjoyable gaming experience first. "Betraying" the consumer to visit the Web site is a poor way to generate Web traffic and can reduce the equity of the brand. In the worst scenario, it may even create a consumption gap.
MySpace Banners are here to stay. For better or for worse, banners will remain a staple in any toolbox of interactive advertising. Fortunately, if you do not using banner ads, there are other ways to direct MySpace users to your website. If you're willing to invest time and money, you can use social networking sites to increase considerably the traffic to your website.
About the Author
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. Michael Mulkern is an experienced authority on Traffic Generation providing valuable advice at
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Is Banner Advertising Better Than PPC?
Banner advertising was around long before Pay Per Click (PPC) advertising, and it’s no big news that PPC is the new dominant advertising tool for many businesses. After all, PPC is laser focused and very direct in working to draw a very specific customer type to your site.
Banner advertising has been described by some as being akin to the dodo bird. In essence the feeling among some is that this kind of advertising is nearing a point of extinction and may be remembered with warm fuzzies, but may not be missed.
However, a quick trip into the depths of cyber space and you will find all kinds of banner ads, and major corporations develop and use them.
Do they know something you don’t?
I think what some of these corporations do know is that banner advertising can move beyond simple static graphics. In essence many banner ads today are being developed to include bold interaction that may appear as a game or perhaps as a mini movie.
These banner ads serve a unique niche for the visually oriented consumer.
The use of banner advertising may be used when the advertising business has a fairly clear understanding of the benefit of advertising on a specific site or sites. For instance if a site draws thousands of visitors a day and your product or service fits the demographic of the site then using banner ads that can help the visitor visualize something more then PPC text has the ability to facilitate a better Return on Investment (ROI).
If PPC is the ‘everyman’ advertising method then the new generation of banner ads is for the expert advertiser. Banner ads can help you motivate potential customers to visit your site from the confines of a site they trust and a site you value for their ability to generate traffic to your site.
Banner advertising is also good for an industry specific website. If there is a site that is in concert with your business goals and directives it might make sense to look into using banner advertising on their site.
While banner advertising is not as laser focused as PPC it can be a significant help if you are willing to do your own research to see what sites may best benefit your business.
There are still banner exchange programs, but they are often meaningless in that they may send some customers to your site, but they aren’t targeted and the individuals may not be especially motivated beyond initial curiosity. Besides you may be required to place banner advertising on your site that doesn’t really fit with your demographic (or potentially objectionable) just to participate in the banner link exchange.
There is also the question of banner ad development. Unless you are especially skilled in graphic design you may need to outsource the banner ad development from a third party.
You may be able to access a low-cost or no-cost banner ad through a site like www.logobogo.com, but a banner ad will need to be created in either a visually static display or a flash designed banner with very specific dimensions.
So, to recap – the banner advertising of today requires a greater sense of business research to find the best fit for your advertising dollar and banner development is something you will need to develop as you begin to look into what possibilities exist in this refreshed advertising medium.
About the Author
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at:
http://www.highpowersites.com
. Start your own ebook business with BooksWealth at:
http://www.bookswealth.com